The Tự Nhiên Cooperative was established in 2011 in Moc Chau, a region with favorable natural conditions, fertile soil, abundant water sources, and a cool climate, suitable for growing vegetables, flowers, and tropical fruit trees.

- Initially, the cooperative's production was rudimentary, and lacked experience in agriculture.
- Starting with 19 members, who were households owning 7.5 hectares of land, after 13 years of development, the number of members has increased to 35, and the cultivated land area has expanded to over 20 hectares.
- In the early stages, the cooperative faced many difficulties due to a lack of techniques and experience, resulting in lower productivity and product quality than expected. However, with support from organizations at home and abroad in terms of capital and techniques over the years, the Tự NhiênCooperative gradually developed and implemented Vietgap standards in the production process.
- Previously, the main products were consumed at local markets and sold to traders. However, since 2017, after connecting and cooperating with GO! & Big C, the Tự Nhiên Safe Vegetables brand has become well-known and gained the trust of many consumers. This has opened up new opportunities for the cooperative to find outlets for its products. The cooperative views GO! & Big C as a strategic partner, is committed to a long-term bond in its future development journey.
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